Serving with purpose

Serving with purpose
Gordon Elder has served others all his life. In fact, he has served greater Antelope Valley residents since 1978.

A father of three and a grandfather of four, Gordon lives in Lancaster with his wife, Beth, whom he married in 1967. This former U.S. Air Force medic has a Master of Divinity degree and currently holds leadership positions in his church and the Antelope Valley Board of Trade. He has served as Chairman of the Lancaster Mayor's Prayer Breakfast and Director of the Lancaster Chamber of Commerce.

Learning for a lifetime
Besides his pastoral education, Gordon has studied to earn some of the most respected credentials in the financial world. This spiritual and financial background uniquely qualifies him to help his clientele clarify and fund their values.

His credentials include:
  • Master of Divinity (MDIV)
    Trinity Evangelical Divinity School - Deerfield, IL

  • CERTIFIED FINANCIAL PLANNER professional (CFP)
    Certified Financial Planner Board of Standards, Inc. - Denver, CO

  • CHARTERED MUTUAL FUND COUNSELOR (CMFC)
    College for Financial Planning - Greenwood Village, CO

  • Chartered Financial Consultant (ChFC)
    American College - Bryn Mawr, PA

  • Chartered Life Underwriter (CLU)
    American College - Bryn Mawr, PA

  • Life Underwriter Training Council Fellow (LUTCF)
    American College - Bryn Mawr, PA

  • Accredited Advisor in Insurance (AAI)
    Insurance Institute of America - Malvern, PA
Working for you, not for a brokerage company
Gordon stands out from other Antelope Valley financial advisors by offering fee-based planning and investment management. He prefers to charge advisory fees instead of up-front commissions. Additionally, he aims to keep his fees among the lowest in the profession.

That means his interests are aligned with yours; he's on the same side of the table as you. If your investments do well, he does well.

Earning respect and appreciation
There's a comment Gordon often hears with regard to his financial planning:

"We should have talked to you years ago!"

Call or e-mail Gordon and see for yourself why that compliment is so common among his loyal clients who wouldn't consider planning with anyone else. Ask about a complimentary interview to construct your personal Financial Road Map.

This is not an offer of securities in any jurisdiction, nor is it specifically directed to a resident of any jurisdiction. As with any security, request a prospectus from your registered representative. Read it carefully before you invest or send money.

Gordon Elder, CFP will contact you to provide you with requested information.
Registered Principal offering Securities and Advisory Services through United Planners' Financial Services of America, a Limited Partnership. Member FINRA, SIPC.

Certified Financial Planner Board of Standards, Inc. owns the certification marks CFP and CERTIFIED FINANCIAL PLANNER in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.

CMFC and CHARTERED MUTUAL FUND COUNSELOR are service marks of the College for Financial Planning.

CA Insurance Lic. #0558562
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